America excites. A wide, new land of promise, a land of neon. There is nothing that cannot be done if wished. A land of endless roads and movement. There is a slight feeling of nostalgia too, old 1950s films on a Sunday afternoon. Diners and Drive-Thrus, creamy shakes and the scent of sweet pancakes and syrup. I loved this sign in Chicago, extolling the virtues of a clean car in exchange for a few dollars. It was striking and blue and irresistible.